The public relations allow you to project the image or the personality of your organization to your “public” – the customers, the clients, the users, the sponsors, the donors, the local community and your other audience. That is a process of transmitting of your message to your audience, but it is a two-way communication process. You have to communicate to your audience, but also you have to allow them to have a communication with you. The real public relations include two0way, positive and honest communication.
The public relations are useful for every company, organization, institution, person, not for promotion of its achievements, but for becoming better in their work and continuous moving forward. By seeing the organization as the others do, you can become better and you can be sure that you are always giving the best from you. What are the advantages of the public relations?
- 1. Creates business leaders. The effective public relations can improve the business results through creating new leaders. The more your company is present in the media the more it has chances for prospect and development.
- 2. Attracts clients. The appropriate settlement in the media in the right time attracts new clients. By right strategy of the public relations the company’s credibility grows up.
- 3. Attracts talented people. In many cases the campaigns for public relations do not only attract new potential clients, but also attract potential employees.
- 4. Keeps good employees. The frequent changes among the employees is a trap for the most organizations. The companies that don’t pay much attention to the public relations can’t see that it increases the employees’ moral.
- 5. Cost reduction. The cost reduction is a benefit that comes out from the public relations, especially when they are part of the tactics within the marketing.
The public relations are infallible part of the work of every successful company and that encompasses building good relations between the company and different parts of the public through reaching a convenient publicity, building good corporate image and preventing or stopping bad rumors, stories and events.
- Consulting for strategic positioning
- Analysis and research
- Setting a communication system
- Internal communications
- Public relations
- Media relations
- Community relations
- Relations with special public
- Relations with employees
- Crisis management/crisis communication
- Lobbing
- Events organization
- Events management
